LONDON 2012 OLYMPICS AND THE WORLD’S LARGEST MCDONALD RESTAURANT

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clip image002 thumb LONDON 2012 OLYMPICS AND THE WORLD’S LARGEST MCDONALD RESTAURANT

McDonald’s and Olympics will be partnering again for the ninth time. McDonald restaurant will be the only official branded food chain sponsor to cater Olympic athletes and Olympic spectators. McDonald’s started to be an official sponsor of the Olympic Games in 1976 and has a longstanding commitment to the Olympic Movement. In 2004, McDonald’s announced the continuation of its TOP sponsorship for the next eight consecutive years through the 2012 Games.

McDonald’s plans to break its record and build the world’s largest McDonald’s at the Games site in Stratford, east of London. The two-storey, 3, 000 sq-metre yet to built biggest McDonald’s restaurant will be able to accommodate 1, 500 diners in one seating.

The food chain’s UK chief executive, Jill McDonald, said: “To be involved in the greatest sporting event on earth is hugely exciting … We want everyone who visits our Olympics park restaurants to have the best possible customer experience, and are confident that the look and feel of these cutting-edge designs will provide that environment.”

Being a fast-food restaurant, its presence near the Olympic site is bound to attract protests from health-buff and others who feel that London 2012 Olympic and Paralympic Games should not be associated with unhealthy food brands. In consideration with those ideas, the organizers promise a wide range of food available at the Olympics park, including from local suppliers. But it will have all have to be unbranded, with only official sponsors afforded the right to have their names on the food they sell.

McDonald’s is expected to use the Games to try to highlight its “corporate social responsibility”. It has been involved in the recruitment of 70,000 Games volunteers and has pledged re-use of the furniture, refrigeration plants and other equipment in its other UK restaurants after the Olympics.

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